Everything your branded website needs to sell direct
Your branded website is designed to do more than look good. It’s built to help you sell directly to your customers, stay in control of your business, and manage day-to-day operations with ease.
Every feature supports how real florists work — from setting delivery zones and pricing, to showcasing your products beautifully and handling orders efficiently.
Sell Direct — Your Customer, Your Sale
Your website connects you directly with your customers. There are no layers, no confusion — just a clear, direct relationship between you and the person ordering flowers. This means you build your own customer base, strengthen your reputation locally, and keep full control of every order.
Your Products, Your Prices
You decide what you sell and how you price it. Your website gives you complete flexibility to create your own product range, tailored to your style, your shop, and your local customers. Whether you offer classic bouquets or something more bespoke, your website reflects your business — not a standard template.
Precise Delivery Zones That Work for You
Set exactly where you deliver with simple, map-based tools. Draw your own delivery areas to match your real-world routes and coverage. This ensures accuracy for both you and your customers, helping avoid confusion and keeping deliveries efficient.
Flexible Delivery Pricing by Zone
Charge appropriately for each delivery area. Set delivery pricing across different zones — such as Zone 1, Zone 2 and Zone 3 — so your charges reflect actual time, distance, and cost. It’s a practical way to protect your margins while offering a fair service.
Professional Images Ready to Use at No Additional Charge
Make your website look polished from day one. Access a wide range of high-quality, professionally styled product images designed to help your website inspire confidence and convert visitors into customers.
Showcase Your Own Work
Bring your own identity to your website. Upload your own images to reflect your shop’s unique style and personality. Whether it’s your favourite designs or your latest creations, your website becomes a true extension of your business.
Increase Order Value with Add-Ons
Make it easy for customers to spend a little more. Offer extras such as chocolates, cards, or finishing touches at checkout. These simple add-ons not only enhance the customer experience but also help increase your average order value.
Flexible Checkout and Payment Options
Make ordering simple and convenient. Your website supports flexible payment options at checkout, giving customers a smooth and reliable buying experience — whether they’re ordering locally or from further afield.
Direct2Florist Relay
Be part of a wider florist network. If you are not a member of Direct2florist you may wish to apply. Send us a message via the Direct2Florist Member Enquiry Form - as we do have limited availability. However alongside your direct-ordering facility you can benefit from Direct2Florist relay opportunities at no additional cost, extending your reach to florists around the UK and Worldwide for your customers.
SEO Built In from the Start
Help customers find you online. Your website is structured with search visibility in mind from day one. With strong foundations in place, your business is better positioned to appear in local searches and attract new customers naturally.
Delivery App with Photo Confirmation
Stay in control of your deliveries. Use the delivery app to manage orders on the go and send a delivery photo directly to your customer. It’s a simple but powerful way to build trust, provide reassurance, and reduce follow-up queries.
Florist Management Tools Built In
Keep everything organised in one place. Your website is supported by integrated florist management tools, helping you handle orders, track deliveries, and stay on top of daily operations without needing multiple systems.
Build Trust with Automatic Review Requests
Grow your reputation with every order. Your website automatically requests reviews after each delivery, helping you build a steady stream of genuine customer feedback. Over time, this strengthens trust and encourages more people to order with confidence.
A Website That Works for Your Business
Your branded website brings everything together — design, functionality, and practical tools — to help you sell more effectively and run your business with confidence.
It’s not just about having a website. It’s about having one that truly works for you.